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| © Reuters |
A new men's fragrance inspired by Russian President Vladimir Putin has gone on sale in Moscow department stores, according to a new report.
"Leaders Number One," the creation of Russian perfumer Vladislav Rekunov, comes in a glossy black bottle that is emblazoned with an iconic white-shaded side-profile image of Putin himself.
The fragrance is on sale at luxury department stores across Moscow for the equivalent of $95.
The cologne evokes scents of lemon, black currant and fir cones, shoppers told Reuters.
Rekunov himself described the scent as "attractive, matter-of-fact and natural."
"It was designed to be warm and well-rounded, and I would call it uniting. It's not an aggressive scent," he said.
"Leaders Number One" is just the latest item in a long list of products in Russia that use Putin's image or personality as a branding tool.
Various Vodkas, canned food brands, caviars, T-shirts, mugs, calendars and iPhone cases have used the strongman's likeness as selling points in recent years.
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