The ad required cooperation from both parties, as Microsoft had to request permission from Apple to film the advertisement outside its storefront, according to AdAge. Apple officials apparently knew that Microsoft was planning to film an ad, but they did not know what the content of the 60-second TV spot would be.
Microsoft features its own store on Fifth Avenue, located between 53rd and 54th streets. It also makes an appearance in the ad.
Microsoft's holiday spot comes on the heels of Apple's own Christmas commercial, which stars singers Stevie Wonder and Andra Daye. In the Apple 2015 holiday ad, the pair perform Wonder's "Someday at Christmas."
Microsoft's commercial will air on television in a 60-second version, while a longer two-minute cut will be available online. The ad was developed by the Redmond, Wash., software giant's advertising partner m:united, of McCann.
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